In terms of popularity, there's no bigger star in Rugby than USA centre Ilona Maher.
Maher and the USA Eagles have taken over Canberra ahead of Saturday's clash with the Wallaroos in the ACT.
Catch the Wallaroos take on the USA live, ad-free and on demand on Stan Sport.
The 28-year-old has quickly become one of the most recognisable faces in American sport after a meteoric 12-month period.
Maher helped the USA to bronze in the Rugby Sevens in Paris and has skyrocketed in popularity, with just over five million followers on Instagram and three and a half million on TikTok.
It dwarfs any other Rugby Union account, with the All Blacks and Springboks combined only amassing four million.
Every post she touches turns to gold, with her ten-second shout-out for tickets for Saturday's game well clear of the next highest post on the Wallaroos social accounts.
Maher has built her following on the back of her body-positive message, with 'beast, beauty, brains' as the core message of her brand.
It's connected with an audience well beyond Rugby like no other player.
Thousands of new fans followed her journey back to 15s for the World Cup as she joined the Bristol Bears, generating an exponential rise in social media engagement for their channels.
The journey's next stop arrived in the capital, where Maher was named outside the centre of the USA after marking her return during the opening Pac Four game against Canada.
Injured Wallaroos captain Piper Duck is one of several admirers of what Maher has achieved on and off the field.
"I think what she's done is extremely important. The thing I think I find so special about what she's done is, yes, the promotion of the brand, but it's promotion of women," Duck told Rugby.com.au.
"A massive thing with her brand is Rugby and she is such a strong female figure within Rugby, but also community as well.
"You can see in her comment section, the way mothers are talking, she's giving confidence to these young girls coming through that you don't have to fit her stereotype, and that's what makes rugby, especially for women, so great.
"I know myself, I really enjoy watching it being a strong woman myself seeing that, and I look back on that and be like that's something I do want to do, especially for my seven-year-old younger sister.
"I look at that and wish I had that at that age, because it's so incredibly important. I'm not a little woman, and I'm proud of that, and I'm very strong, and young girls coming through and understanding that it's okay to be strong, and it's okay to be brave, and courageous, and confident, and loud."
ACT Brumbies and Wallaroos number eight Tabua Tuinakauvadra joked there will be divided loyalties in the crowd such is the connection Maher has made with women and men worldwide.
"I've been talking to my friends about this. This is like the first game they've come to watch me play rugby but they're coming to watch Ilona first," she said and laughed.
"You were friends with me first so support me first and you can support her second!
"...She's got such a great reach and she's such a personality off the field, it's what's drawn a lot of people to the game and lots of people have gotten into the game because of her. Lots of people will come watch just because of her so the more people we can reach and the more people we can inspire is all better for the game.
"I think the more we can get ourselves out there and show that we are humans first, athletes second, it's something that definitely appeals to not only people coming up but people that will just click on the TV and the Rugby will be on. If you can recognise that we are individuals as well and we just happen to play rugby, it's something that will definitely pull more people into watching and supporting us."
