Rugby Australia announces five-year partnership with Cadbury

Thu, 13/05/2021, 12:00 am
Nathan Williamson
by Nathan Williamson
Another epic between these two teams.

Rugby Australia have announced a five-year partnership with Cadbury as the new principal partner of the Wallabies and major partner of the Wallaroos.

The deal will see the Cadbury logo displayed on the front of the Wallabies jersey as well as their training shorts.

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Along with this, they will also be displayed on the back left of the Buildcorp Wallaroos shorts ahead of their two-test series against Samoa.

Rugby Australia CEO Andy Marinos said in a statement: “What a fantastic and proud day for Australian Rugby. We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.

“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.

“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community."

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RA Chairman Hamish McLennan echoed these sentiments, believing that the sponsorship was a perfect partnership between the two brands.

"Just like the Wallabies, Cadbury are an iconic brand who have stayed at the very top of their game for generations. I want to thank them for joining us on this journey ahead," he added.

“I have spent my life working with great brands and there is no better brand than Cadbury in terms of its values and its success, and they are perfect for Australian Rugby."


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Mondelēz International President Australia, New Zealand and Japan Darren O’Brien was honoured to be linking up with Rugby Australia, particularly ahead of the 2022 Women's World Cup in New Zealand.

“Many Australians have a deep and long connection with Cadbury, which has been proudly made and enjoyed in Australia for 100 years. We look forward to building on this with Rugby Australia, by jointly creating many positive shared moments for Australians to be proud of, through local communities and at the elite level with the Wallabies and Wallaroos," he said.

“We are particularly thrilled to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.

"We have great belief in the vision of Rugby Australia and support their plan for the game in this country, from the grassroots through to the international arena."

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