Guinness named the official beer partner for Lions Tour

Fri, Jun 13, 2025, 4:30 AM
Rugby Australia
by Rugby Australia
Rugby Australia CEO Phil Waugh shares a pint of Guinness with Diageo Australia MD Dan Hamilton (left) and Lion CMO Glen Brassington (right). Photo: Supplied
Rugby Australia CEO Phil Waugh shares a pint of Guinness with Diageo Australia MD Dan Hamilton (left) and Lion CMO Glen Brassington (right). Photo: Supplied

The Wallabies are thrilled to welcome Guinness on board for The British & Irish Lions Tour to Australia 2025.

An iconic brand synonymous with Rugby, Guinness has signed on as the official beer sponsor of the Tour, continuing its strong support of Rugby around the globe.

As part of the partnership, Guinness will have significant on and off premise activity across Australia, be poured at Lions games in fan zones and have various consumer activations going live.

Rugby Australia CEO, Phil Waugh said: “We’re delighted to partner with Guinness for the upcoming British & Irish Lions Tour to Australia.

“It’s certainly fitting such a momentous Tour has an iconic beer partner and I’m sure many supporters will also enjoy having Guinness on board for the Tour.”

CMO Lion Australia Glen Brasington, said: “Guinness and Rugby go hand in hand – and we’re proud to partner with the Lions Tour so fans can enjoy a pint both at the games or in the pub watching.”

The Qatar Airways British & Irish Lions Tour of Australia 2025

Western Force v British & Irish Lions at 5:45pm AWST on Saturday 28 June at Optus Stadium, Perth

Queensland Reds v British & Irish Lions at 7:45pm AEST on Wednesday 2 July at Suncorp Stadium, Brisbane

New South Wales Waratahs v British & Irish Lions at 7:45pm AEST on Saturday 5 July at Allianz Stadium, Sydney

ACT Brumbies v British & Irish Lions at 7:45pm AEST on Wednesday 9 July at GIO Stadium, Canberra

AUNZ Invitational XV v British & Irish Lions at 7:15pm ACST on Saturday 12 July at Adelaide Oval, Adelaide

Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 19 at Suncorp Stadium, Brisbane

First Nations & Pasifika XV v British & Irish Lions at 7:45pm AEST on Tuesday 22 July at Marvel Stadium, Melbourne

Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 26 at Melbourne Cricket Ground, Melbourne

Wallabies v British & Irish Lions at 7:45pm AEST on Saturday August 2 at Accor Stadium, Sydney

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