Brumbies coach Dan McKellar says Australian rugby needs to tun its focus to the "potential heroes" of the game instead of a current cycle of negativity.
McKellar, whose Brumbies side was on top of the Australian Super Rugby conference when the competition was suspended last month, urged for a change in the conversation.
"I think we start talking about the positives within the game, you know what I mean," he said on Sky's Big Sports Breakfast.
"At the moment, there's that much chat and negativity from people within the game that are involved in rugby union, just get on with it.
"I don't hear a lot talking about our start to the year, it's always about 'Oh the Australian teams can't compete with the Kiwis" and this sort of thing.
"I think it's absolute rubbish. I think we've got to get on and just start talking about what's positive within the game, there's a lot of great young talent coming through.
"If we start thinking about who are the players that are going to be those potential heroes that you're talking about instead of worrying about and whinging about what's happening in the background then I think the whole perception around rugby'll change.
"I'm pretty passionate about it and it starts to wear you down a little bit i suppose with the negativity around it and you just want to get back and have rugby at the level that it should be. It's a global game, a great game for all involved and we need to make some change around our thinking."
A think tank has been established to look at options for Australian competitions and Super Rugby replacements while the season is suspended.
McKellar said he hoped that a domestic competition, featuring potentially the Western Force and Sunwolves, would be up and running later in the year.
"I think domestic is most likely, just with the borders being closed," he said.
"We've, Super Rugby as it's looked up until a few weeks ago I don't think it'll look the same moving forward.
"The reality is we're not going to be able to travel to South Africa, Argentina and Japan, even New Zealand so I think most likely it's a domestic comp for the remainder of this year. Who knows where it's at in September/October. You'd like to think one of the first borders to open would be Australia and New Zealand.
"Is the possibility of an Australia - All Blacks Test series that sort of thing? I think there'd be a real thirst for that. From a Brumbies point of view, just a domestic comp, five or six teams is what we're looking at."
