The Rebels and Rugby Victoria have teamed up with Legacy Property and Investment Group on a two year deal.
The new partnership is unique to Super Rugby, as it will deliver a program of community initiatives designed to promote inclusion and combat social inequity, violence and injustice.
The back of the Rebels jersey's will be emblazoned with the hashtag, #NoToViolence and the company's logo will be featured on the front of the Melbourne kit.
The partnership will also feature financial support for players in Victoria of Pacific Island heritage, funding for the VRU's Quilt program, contribution to the state centre for rugby at Bundoora in partnership with La Trobe University and support for the ongoing growth of existing pathways through Victorian schools.
"This is a groundbreaking and historic partnership that reflects our unshakeable commitment to resource, support and engage the Pacific Island and broader community," Rebels CEO Baden Stephenson said.
"It is a first for rugby that will influence and drive significant outcomes in the community, elite pathways and high performance.
"We are delighted to partner with Legacy Property and Investment Group to make Victoria a national and international leader in game and community development.
"It is very special that the company’s values and vision directly align with the Rebels’ own."
Legacy Property and Investment Group CEO Jimaima Le Grand said the company was excited to work with the Rebels, who have a large contingent of Pacific Islander role models within their squad.
"The Melbourne Rebels and – in particular, their players of Pacific Island heritage – are role models for young people in the Pacific Island community, many of whom look to these individuals for the courage and inspiration to reach their aspirations both on and off the field," Le Grand said.
"We look forward to working with Melbourne Rebels, Rugby Victoria and the Academy to break down barriers for those of both Pacific Islands and non-Pacific Island backgrounds, and to inspire them to pursue their dreams of careers in sport."