For Redland Rugby Union Club (Muddies), the end of the rugby season didn't mean the end of opportunities for their players to connect. In September, the club's Under 15 squad travelled to Auckland, New Zealand, for a nine-day rugby tour that combined matches against Sacred Heart College and Ponsonby Rugby Union Club with visits to Eden Park, the All Blacks Experience and a range of team-building activities.
While the tour provided a memorable rugby experience, the real value extended beyond the matches. Fundraising throughout the year also gave players a sense of ownership in the experience, while spending time together away from their usual training and competition environment helped strengthen friendships and team culture.
"Players returned with greater confidence, stronger friendships, enhanced cultural awareness, valuable life skills, and memorable experiences that will contribute to their personal growth." — Mike Anderson, Vice President - Redland Rugby Union Club
As a Silver Club under Rugby Australia's Club Impact Program, and with ambitions to progress towards Gold alongside the development of their new facilities, the Muddies continue to look for ways to strengthen their club environment and member experience. Of course, an overseas tour isn't something every club has the capacity or resources to deliver, nor does it need to be.
"The most valuable outcomes often come not from the location or cost of an activity, but from the shared experiences, sense of belonging and personal growth that participants gain along the way." — Mike Anderson, Vice President - Redland Rugby Union Club
With the offseason underway, now is a good opportunity for clubs to think about how they're keeping in touch with their members. Simple activities such as team barbecues, social competitions, community service projects or informal catch-ups can help maintain friendships and give players something to look forward to. Clubs can also share updates about next season, check in with players and families, and seek feedback on their experiences throughout the year.
Player retention doesn't need to involve expensive programs or additional layers of administration. Often, it's about making the most of the relationships, volunteers and activities already within the club. Maintaining that sense of belonging and helping members see their next opportunity in rugby can make a difference when registrations open again.
For clubs looking to take a more structured approach, Rugby Australia's Recruitment and Retention Plan template, available through ClubHub, provides practical examples of activities and member engagement initiatives that can be adapted to suit clubs of all sizes.
- Stay in touch. Share a short update with players and families about next season, upcoming events and registration dates.
- Create a reason to reconnect. Organise a casual team activity, social catch-up or encourage participation in an existing club event.
- Ask and listen. Check in with players and families about their season, what worked well and what would encourage them to return.
Explore the Recruitment and Retention Plan template on ClubHub
