The Samsung Slideliner: transporting fans from the sofa to the sideline

by staff

Samsung Electronics Australia will launch the SlideLiner, an exciting Samsung innovation to give Australian Rugby fans a money-can’t-buy seat between the grandstand and the pitch during three matches of the 2014 Rugby Championship.

The Samsung SlideLiner is a comfortable, four person ‘couch’ that will sit on tracks beside the pitch, following the action along the field of play as the Qantas Wallabies take on the All Blacks and Springboks in The Castrol Edge Rugby Championship 2014. The seats are the closest that fans can get to the on-field action with the SlideLiner moving along the pitch to follow the game in real time. With a maximum speed of 20km per hour and an 80 metre track, the SlideLiner can travel with views from try-line to try-line so its occupants don’t have to miss a moment of the action.

The Samsung SlideLiner is designed for comfortable viewing, featuring custom racing-style seats. It will also be equipped with Samsung technology so winners can share their experience via social media. Each person will have access to an internet-enabled Samsung tablet and cameras attached to the seats so that they can capture action shots during the game or take a selfie as they slide down the line.

To win a seat on the SlideLiner1, Samsung will launch a national competition for three individuals to win a spot for themselves and three friends on the SlideLiner during three Rugby matches. One major prize winner will be drawn for each of these three Rugby matches:

Wallabies V All Blacks at ANZ Stadium, Sydney, Saturday 16 August 2014

Wallabies V Springboks, Patersons Stadium, Perth, Saturday 6 September 2014

Wallabies V All Blacks, Suncorp Stadium, Brisbane, Saturday 18 October 2014

See the Samsung SlideLiner in detail:

Nathan Sharpe, former Wallabies Captain and Samsung Ambassador, said: “The SlideLiner is unlike anything you’ve seen before in a stadium to watch live sport. I’ve seen some crazy things at venues during my career, but nothing like the Samsung SlideLiner.

“There’s also no comparison to being on the field and feeling the energy and excitement of a stadium full of Aussie Rugby fans. The SlideLiner is as close as any Wallabies supporter can get to the pitch during a world-class match. It’s definitely the very best seat in the house!”

Arno Lenior, Chief Marketing Officer, Samsung said: “Samsung’s Curved UHD LED2 televisions deliver incredible picture quality and an immersive viewing experience. We created the SlideLiner so that passionate rugby fans can be immersed in all the on-field action. Samsung is proud to be a sponsor of the Wallabies and to be able to continue to innovate and create amazing experiences for our customers.”

John Nicholl, General Manager Commercial and Marketing, ARU said: “The Samsung SlideLiner is an incredibly innovative sponsorship leverage campaign that will generate excitement and drive Rugby fans to get involved in this terrific promotion. Samsung is at the forefront of driving unique customer experiences through their product range and now is bringing that innovative thinking to action with an incredible match experience for some lucky Wallaby fans.”

Getting a seat on the Samsung SlideLiner

To be eligible to enter the Samsung SlideLiner promotion, consumers must buy a selected Samsung Smart TV3 from participating Australian retailers between 14 July and 30 September 2014 and enter online at

One major prize winner will be drawn for each of the three rugby matches, who can take three friends along to join them on the SlideLiner. Runners up prizes are also up for grabs. In order to sit on the SlideLiner, each person must weigh less than 150kg and be between 150cm to 198.12cm tall.

For information on how to enter the Samsung SlideLiner competition please visit: