The Australian Rugby Union uses the major events each year to showcase our successes. Following on from the sucessfull Rugby World Cup roadshow with 'Bill' the William Web Ellis Cup in 1999, the ARU Community Rugby department looked at an opportunity to take the prestigious Bledisloe Cup on a community roadshow in the lead up to the annual Australian Bledisloe Cup match. This has subsequently provided a fantastic opportunity to spread the word about the game using an icon of international Rugby.

Consequently the inaugural BCR was run in 2006 from Bundaberg to Brisbane, and it has proved very successful in subsequent years, becoming an annual fixture on the community rugby calendar.

Additionally in a Rugby World Cup year (4 year cycle) we take ‘Bill’, our very own William Webb Ellis Cup that was presented to Australian Rugby following its second win in 1999, out to meet the community.

New in 2012 was the trophies roadshow, following on from the back of the successful ONE TEAM roadshow with 'Bill' in 2011. This year for the International matches we are looking to have, in the week leading up to the respective Tests, the actual trophy that the Qantas Wallabies and their opponents are contesting out in the community. See below for more information.


The road show takes the cup/trophy (sometimes more than one) on a ‘journey’ to various locations, stopping at various schools, junior and possibly senior rugby clubs.  The stops include conducting interactive history talks on rugby and the particular cup/trophy, sampling clinics, rugby skills & drills/activities, come and try sessions and BBQs at rugby clubs, junior finals and schools. There are plenty of giveaways, prizes for winning the cup quiz questions and of course those ‘wait until my friends see this photo’ opportunities.

2015 Roadshows

Bledisloe Cup Roadshow - The details of the 2015 Bledisloe Cup Roadshow will be available here shortly, stay tuned.


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