2005 Television Commercial
“Everyone gets them. Champions use them.”
The 2005 Qantas Wallabies television campaign uses butterflies to symbolise the buildup of tension, excitement and expectation that the players and their supporters experience in the lead up to a Test match.
See Wallaby stars Lote Tuqiri, George Gregan, Matt Giteau, Chris Latham, Elton Flatley and Clyde Rathbone experiencing a clear case of butterflies on match day as they prepare themselves for kick off. Then, once they don the Wallaby jersey and take to the ground, the butterflies disappear and are replaced with determination, self-belief and national pride.
