Brumbies lock in new naming rights sponsor

Super Rugby
by Staff Writer

The Brumbies have landed a new naming rights sponsor for 2017, in a major preseason boost for the club.

Multinational trading platform Plus500 will replace current major sponsor Aquis on the front of the Brumbies’ jerseys in 2017, though the latter has also committed to the club through to the end of next year.

Plus500 has its headquarters in Israel and has a strong presence in Asia, a global reach the Brumbeis are keen to tap into, Brumbies general manager- commercial, Simon Chester, said.

“We are delighted to welcome Plus500 on board. We are eager to leverage their support of sport around the world and in the process extend the Brumbies already strong global brand,” he said.

“Plus500 are a well-renowned organisation, as are the Brumbies, and we are pleased to align with them.”

Chester said the Aquis partnership was still a crucial one for the club, with the existing sponsor to expand into the grassroots side of the game.

“We enjoy a very positive long-term relationship with Aquis Entertainment and they have recognised the potential of this opportunity to provide an unprecedented financial boost to the club,” Chester said.

“We are also looking forward to the continuation of our strong partnership with Aquis and activating their support of our community programs.”

Aquis CEO Jessica Mellor said they were keen to work with the Brumbies and Plus500.

“As the club’s long-term Principal Partner, Aquis Entertainment is committed to the success of the club, on and off the field.

“We’re particularly pleased that we’ve been able to demonstrate this long-term commitment by working together with the Brumbies team to help them secure this outcome.”

Join the discussion