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PR & Media tips

Herbie, the mascot for the Southern Lakes Junior Rugby Club, helped out with the club's 2005 recruitment activity.

Herbie, the mascot for the Southern Lakes Junior Rugby Club, helped out with the club's 2005 recruitment activity.

From your Club's junior recruitment activity and sign-on day to Grand Final day, there are many opportunities for you to use media, public relations and marketing activities to help achieve your Club's objectives. 

Please see attached some tips on working with the media as well as planning public relations and marketing activities to help with your Club's start of season activity*. Attached also is a sample media release* that you can personalise for your Club and send to your local media, schools, etc. 

If you have a story that profiles your club and Rugby in general that you think should be shared with Rugby supporters around Australia, send it to the ARU at media@rugby.com.au

 

* These documents have been prepared by the Australian Rugby Union's Media & Communications and Marketing departments.

PR & Media tips  (pdf - 660 kb)

sample media release  (doc - 33 kb)
Media release template for clubs to insert their club information where indicated.

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